Sprint and Disney had previously launched a phone service for sports fans using content from Disney's sports channel, ESPN, branded Mobile ESPN.
Also in 2004, Disney re-activated the Starwave identity as Starwave Mobile, which publishes casual games for mobile phones for non-Disney brands within Disney's conglomerate or from third parties. In March 2004, WDIG agreed to a licensing deal with Vodafone to provide Disney Mobile services in 14 countries: Australia, Egypt, Germany, Greece, Hungary, Ireland, Italy, Malta, The Netherlands, New Zealand, Portugal, Spain, Sweden, and Switzerland. Starting in January 2004, WDIG licensed Disney Mobile content to KPN, a prominent Dutch telecom firm. Walt Disney Internet Group launched in December 2003 as a portal for Disney Mobile content. In November 2003, WDIG and Index Corporation agreed to 'develop and distribute Disney-branded mobile content for the Chinese market' and that Index would, in conjunction with China Mobile, work to launch the Disney Mobile service.
In August 2000, Walt Disney Internet Group (WDIG) entered the mobile content market in Japan with an agreement with NTT DoCoMo to launch the Disney-i content service.
